Decision 2008

Lately, as the US has been in the midst of the presidential and vice-presidential debates, I’ve been pondering why people gravitate toward one political party or the other. Why might one particular candidate appeal to certain individuals? What properly justified true beliefs do voters use to make their selection, and what knowledge issues result from this? For one who is politically neutral, how might the candidates use emotion, perception, language, reason and logic to win his or her vote? What fallacies arise?